Black Friday vs. Cyber Monday

Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country's Christmas shopping season since 1952.
The states which have official public holidays for state government employees on "The Day After Thanksgiving" include Arkansas, California, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Michigan, Minnesota, New York, Nebraska, Nevada, New Hampshire, New Mexico, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, West Virginia, and Wisconsin.
Black Friday has routinely been the busiest shopping day of the year in the United States since 2005.
Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season.
Historically, shoppers did half their holiday shopping on Black Friday.
Cyber Black Friday is a marketing term for the online version of Black Friday.
In 2009, most major retailers began Black Friday-style sales online, betting that many would rather click for deals on Thanksgiving or Black Friday than wake up before dawn and head to stores in search of door-busters the following day.
On October 27, 2010, Sears debuted its "Black Friday Now" campaign with a Black Friday sale on October 30 and 31 and every subsequent Friday until Christmas.
According to Talya Schaeffer, founder of Cyber Black Friday, "Cyber Black Friday sales are typically the largest of the season. Online retailers are hoping that by offering early discounts, consumers will shop early and often."
In fact, top stores like Wal-mart, Target, and Amazon start Cyber Week sales on Thanksgiving Day itself. The best way to get in on their deals is to sign up for their email newsletters.
Cyber Monday is becoming more popular while Black Friday is becoming less so.
Cyber Monday shoppers are very clear about why they like the day. More than 40 percent of time-strapped shoppers said the 24-hour convenience is their highest priority. Almost as many listed their desire to avoid the crowds on Black Friday as their primary reason for shopping online. Nearly a third of online shoppers said they like the ability to easily compare prices. Nearly three-quarters said they'd promote sales on their Facebook pages while more than 40 percent promoted on Twitter. Nearly one-third said they would go to a company's Facebook page to get additional information about Cyber Monday sales.



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