Zabivaka™ means “the one who scores” in Russian, a very suitable name for this wolf who radiates fun, charm and confidence.

The Official Mascot will play a very important role in the upcoming 2018 FIFA World Cup Russia™. The wolf will not only promote the event and entertain crowds at the stadiums, but also become an ambassador for Russia and a worldwide ‘celebrity’.

Zabivaka™ was named only after the most engaging creative process for an Official Mascot in FIFA World Cup history.

More than one million Russians cast their votes on during the month-long voting period and the big reveal was done during a live show on Russia’s Channel 1.

To learn more about Zabivaka™, go to You can also follow him on Facebook.